Overview

Education：

2007.05-2011.07 City University of Hong Kong

2002.09-2005.04 Beijing Institute of Technology

1998.09-2002.07 Ocean University of China

Work Experience：

2011.09-2024.03 Nanjing University

2005.05-2007.04 Oracle China R&D Center

Research Interests

AI in Marketing

Analyzing Unstructured Data for Marketing

Gig Economy

Courses

Principles of Marketing

Publications

Selected Academic Articles, Monographs, Competitive Research Grants, Presentations at Academic Meetings

S. Zhang, K. Xu(*), K. Srinivasan, " Frontiers: Unmasking Social Compliance Behavior During the Pandemic". Marketing Science, 42(3), 2023.

K. Xu, J. Chan, A. Ghose, S. Han, "Battle of the Channels: The Impact of Tablets on Digital Commerce". Management Science, 63(5), 1469-1492, 2017

K. Xu, S.S. Liao, R.Y.K. Lau, J. Zhao. “Effective Active Learning Strategies for the Use of Large-Margin Classifiers in Semantic Annotation: An Optimal Parameter Discovery Perspective”. INFORMS Journal on Computing (JOC), 26(3), 461-483, 2014.

Marketing and E-commerce Powered by AI, National Social Science Fund, 500,000RMB, 2022.12

Services & Awards

Honors and Awards：

Nunamaker-Chen Best Impact Paper, AIS, 2022-12

Teaching Award sponsored by Xinhua Daily Press Group, Nanjing University, 2021-09

Duxia Teaching Award, Nanjing University, 2017-07